The main reason – Aneta considers the issue of customer service at all levels of the company: strategy, operations and culture. In my opinion, only with such a systematic approach is it possible to change and improve the level of both external and internal customer service. I am very glad that a book has appeared in which it is stated what is important and needs to be done at all levels of management and execution in the company. Thank you for this book, it will strengthen the library of our company and will be a great gift for customers.